Privacy Policy
1. Who We Are Vitalova (“we”, “us”, or “our”) is a UK-based provider of private blood testing services. We are committed to protecting your privacy and handling your personal data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website (www.vitalova.co.uk) and our services.
2. What Personal Data We Collect We collect and process the following types of personal data:
- Identity and Contact Data: Name, date of birth, address, email address, phone number.
- Health Data (Special Category Data): Blood test results, medical history information you provide, and any other health-related information necessary to provide our service.
- Order and Payment Data: Order details, payment information (processed securely by our payment provider).
- Technical Data: IP address, browser type, device information, and website usage data (via cookies and analytics tools).
- Communication Data: Records of your communications with us (emails, support tickets, etc.).
3. How We Use Your Personal Data We use your personal data for the following purposes:
- To provide and deliver our blood testing services (including processing and delivering your results).
- To communicate with you about your order, results, and service updates.
- To improve our website and services.
- To comply with legal and regulatory obligations.
- To prevent fraud and ensure the security of our services.
4. Legal Basis for Processing We process your personal data under the following legal bases:
- Contract: To fulfil our contract with you when you place an order.
- Consent: Where you have given clear consent (e.g. for marketing communications).
- Legal Obligation: Where we are required to process data to comply with UK law.
- Legitimate Interests: For improving our services and website functionality.
For health data (special category data), we only process it where it is necessary for the provision of our service and with your explicit consent, or where it is required for reasons of substantial public interest or medical purposes.
5. How We Share Your Data We may share your personal data with the following third parties:
- Accredited Laboratories – to process your blood samples and generate results.
- Phlebotomy Partners – to arrange your blood draw (clinic or mobile).
- Payment Processors – to securely process payments.
- Service Providers – such as email platforms, hosting providers, and analytics tools (all bound by data processing agreements).
- Legal Authorities – if required by law or to protect our rights.
We do not sell your personal data to third parties.
6. Data Retention We keep your personal data only for as long as necessary:
- Order and results data: For a minimum of 6 years (in line with UK legal requirements).
- Health data: Retained securely for as long as required to provide ongoing monitoring services or as required by law.
- Marketing data: Until you unsubscribe or withdraw consent.
7. Your Data Protection Rights Under UK GDPR, you have the following rights:
- Right to access your personal data
- Right to rectification (correct inaccurate data)
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
To exercise any of these rights, please contact us at: support@vitalova.co.uk
8. Data Security We take the security of your personal data very seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or damage. This includes secure servers, encryption, and restricted access controls.
9. Cookies and Website Tracking Our website uses cookies to improve your experience and for analytics purposes. You can manage your cookie preferences through our cookie banner or your browser settings. For more information, please see our Cookie Policy.
10. International Transfers Some of our service providers may be located outside the UK. Where we transfer your data internationally, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or UK Adequacy Decisions).
11. Changes to This Privacy Policy We may update this Privacy Policy from time to time. The latest version will always be available on our website. We encourage you to review this page periodically.
12. Contact Us If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
Email: support@vitalova.co.uk
Select Your Tests
Full Blood Count
Haemoglobin — Measures oxygen-carrying capacity of red blood cells. Important for energy, endurance, and recovery.
Haematocrit — Percentage of red blood cells in blood. Helps assess hydration and oxygen delivery.
Red Blood Cell Count — Number of red blood cells. Supports overall energy and oxygen transport.
White Blood Cell Count — Assesses immune system activity and can indicate inflammation or infection.
Platelet Count — Involved in blood clotting and tissue repair processes.
Liver Function Tests
ALT (Alanine Aminotransferase) — Liver enzyme that rises with stress or damage.
AST (Aspartate Aminotransferase) — Liver enzyme used alongside ALT to evaluate liver health.
ALP (Alkaline Phosphatase) — Enzyme found in liver and bone; helps assess liver and bone metabolism.
Bilirubin — Waste product processed by the liver.
Albumin — Main protein made by the liver; important for fluid balance and nutrient transport.
Kidney Function Tests
eGFR — Measures how well your kidneys are filtering blood.
Creatinine — Waste product from muscle metabolism; key indicator of kidney function.
Urea — Waste product from protein breakdown; helps evaluate kidney health and hydration.
Lipid Profile
Total Cholesterol — Overall cholesterol level in the blood.
LDL Cholesterol — Often called “bad” cholesterol; associated with cardiovascular risk.
HDL Cholesterol — Often called “good” cholesterol; helps remove excess cholesterol.
Triglycerides — Type of fat in the blood; high levels can indicate metabolic issues.
Blood Sugar & Insulin Markers
Glucose — Current blood sugar level.
HbA1c — Average blood sugar control over the past 2–3 months.
Insulin — Hormone that regulates blood sugar and nutrient uptake.
Inflammation Markers
hs-CRP (High Sensitivity C-Reactive Protein) — Sensitive marker of systemic inflammation.
ESR (Erythrocyte Sedimentation Rate) — Helps assess chronic inflammatory burden.
Thyroid Tests
TSH — Signal from the brain that controls thyroid activity.
Free T4 — Main thyroid hormone produced by the thyroid gland.
Free T3 — The most active thyroid hormone that regulates metabolism and energy.
Hormones
Testosterone (total) — Primary hormone for muscle, strength, libido, and vitality.
Free Testosterone — The active, usable portion of testosterone.
Estradiol (Oestrogen) — Important for hormonal balance.
SHBG — Protein that binds testosterone; affects how much is available.
LH (Luteinising Hormone) — Regulates natural testosterone production.
FSH — Supports reproductive and hormonal equilibrium.
DHEA-S — Adrenal androgen that contributes to energy and libido.
Prolactin — Can suppress libido when elevated.
Cortisol — Primary stress hormone; affects energy, recovery, and muscle breakdown.
Growth & Repair
IGF-1 — Key marker of growth hormone activity linked to tissue repair, muscle growth, and longevity.
Other Important Markers
Vitamin D (25-OH) — Supports immune function, mood, bone health, and natural testosterone levels.
Homocysteine — Linked to cardiovascular risk and B-vitamin status.
CK (Creatine Kinase) — Marker of muscle damage and breakdown.